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Sweepstakes Law

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Be careful reselling a sweepstakes prize

Dale Joerling April 19, 2017
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The official rules for sweepstakes and contests should contain all of the material details of the promotion, which includes key information pertaining to the value of the prizes. Sponsors should keep this in mind when preparing official rules. READ MORE

Vine: The new kid on the sweepstakes and contests block

February 7, 2013
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The video-based social media site Vine is less than a month old, so I haven’t seen any contests or sweepstakes crop up, but it’s only a matter of time until companies take advantage of this inventive, highly visual social media application as a platform for marketing their sweepstakes. READ MORE

Lawyer who lost $100,000 contest prize spurs debate about ‘vote farming’

Dale Joerling October 9, 2012
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Broadly defined, “vote farming” involves contest entrants launching broad social media or online “campaigns” with the goal of soliciting votes from strangers and winning the contest. READ MORE

FCC expands its reach to online sweepstakes and contests

Dale Joerling February 2, 2012
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Operating in accordance with the rules and alerting entrants to the material terms of the sweepstakes or contest is sound advice when creating any sweepstakes or contest. READ MORE