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Sweepstakes Law

Sweepstakes Law

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Five tips for ‘Mega Sponsors’ of sweepstakes and contests

April 28, 2015
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Over the past 18 years, I have been very fortunate to represent several of what I call “Mega Sponsors” of sweepstakes and contests. My definition of a Mega Sponsor is a company that sponsors more than 50 sweepstakes or contests in a year. READ MORE

General Mills dips a toe in forced arbitration for sweepstakes, contests

April 23, 2014
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Last week, The New York Times reported that General Mills added language to its website notifying its customers that if they downloaded a coupon, joined the company’s online community on places like Facebook, or entered a sweepstakes or contest sponsored by General Mills, they would give up their right to sue the company. READ MORE

Abbreviated sweepstakes rules: Don’t give them short shrift

December 11, 2013
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You couldn’t live in the United States very long without at some point seeing abbreviated rules for a sweepstakes. They are usually found in the fine print at the bottom of an ad, sign, email message, bottle top, or banner, and almost always begin with the words “NO PURCHASE NECESSARY.” READ MORE

Get drawn to our new sweepstakes comic, ‘Swept Away’

October 24, 2012
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“Swept Away" is a two-page comic that follows the colorful misadventures of a marketing team that makes a questionable choice on their official rules and ends up paying the price (literally). READ MORE