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Sandra Grauschopf interview, Part Three: Vote farming, fair play, and how to create the best sweepstakes possible

September 27, 2013
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This week we’ve been talking with Sandra Grauschopf, a freelance writer and sweepstakes expert who manages About.com’s sweepstakes site and its forum for avid “sweepers.” In Part One and Part Two of this interview, Sandra gave us a variety of unique insights on her favorite types of promotions, and the most frequent mistakes she sees companies making in their efforts to market sweepstakes to potential customers. READ MORE

Vote farmers plow under Taylor Swift contests

July 26, 2013
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Early in her career, Taylor Swift was a spokesperson for one of our clients. I drafted the official rules for several contests that were used for her concerts and appearances at the client’s sponsored events. (I am secretly convinced that it was those contest rules that lead to her phenomenal success a singer.) READ MORE

Top 10 Sweepstakes Law Blog posts so far

March 29, 2013
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I thought I’d take a break from our Sweepstakes Boot Camp series to look back at the most popular Sweepstakes Law Blog posts over the last year. I ran the analytics on our site, and the results are illuminating. READ MORE

Lawyer who lost $100,000 contest prize spurs debate about ‘vote farming’

October 9, 2012
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Broadly defined, “vote farming” involves contest entrants launching broad social media or online “campaigns” with the goal of soliciting votes from strangers and winning the contest. READ MORE