This case shows that where highly personal health care matters are involved, targeting can be seen as invading the recipients’ privacy. READ MORE
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Posts
California says you can track online, but you can't hide your tracking
Jennifer Visintine
December 20, 2013
California law will soon require website and mobile app operators to disclose additional information in their privacy policies. READ MORE
What’s the future of free speech protections for advertisements?
Mark Sableman
November 8, 2013
Even as advertising starts to look more like journalism, there’s one thing that ads certainly share with news content: First Amendment protection. READ MORE
Ads made for me: How do consumers really feel about targeted online ads?
Mark Sableman
September 13, 2013
Contrary to popular belief, companies don’t want to bombard consumers with loud, obnoxious ads (save for, perhaps, the remarkably noisy front page of the Baltimore Sun’s website leading up to Labor Day.) Such abrasive advertisements tend to push consumers away. READ MORE
Instant message conversation forms instant contract
Mark Sableman
July 12, 2013
As a notable Internet advertising contract case shows, you can make or modify a contract with a few words transmitted by instant message. READ MORE