“How did we have sweepstakes before Facebook?” That question, which I heard during a call last week, summarizes the tremendous impact that social media has had on the use of sweepstakes and contests. READ MORE

Thus far, Facebook has not strongly enforced its promotion guidelines. However, losing the opportunity to have your sweepstakes or contest on Facebook could be a severe penalty to pay for not complying with the rules. READ MORE

This week we’ve been talking with Sandra Grauschopf, a freelance writer and sweepstakes expert who manages About.com’s sweepstakes site and its forum for avid “sweepers.” In Part One and Part Two of this interview, Sandra gave us a variety of unique insights on her favorite types of promotions, and the most frequent mistakes she sees companies making in their efforts to market sweepstakes to potential customers. READ MORE

I thought I’d take a break from our Sweepstakes Boot Camp series to look back at the most popular Sweepstakes Law Blog posts over the last year. I ran the analytics on our site, and the results are illuminating. READ MORE

“Swept Away" is a two-page comic that follows the colorful misadventures of a marketing team that makes a questionable choice on their official rules and ends up paying the price (literally). READ MORE