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I recently received an unusual request from the sponsor of a sweepstakes. The sponsor was one month into a three-month entry period stated in their sweepstake’s rules. Now the sponsor wanted to add a few new prizes to increase the number of entrants. The sponsor asked me what would happen if they changed the rules. READ MORE
My usual response to requests to change the official rules of a sweepstakes after it has begun is that you can’t make any changes. However, there may be situations where a change to the rules may not be clear-cut. Here are 12 questions that you may want to ask before deciding whether to change the official rules of a running sweepstakes. READ MORE
Any businesses that promote sweepstakes should be just as vigilant about double-checking all elements of their promotions before releasing them to the general public. To that end, I’ve created a checklist of 12 of the most important things to look for in these types of promotions. READ MORE
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