“How did we have sweepstakes before Facebook?” That question, which I heard during a call last week, summarizes the tremendous impact that social media has had on the use of sweepstakes and contests. READ MORE

The sweepstakes world can be pretty evenly divided into two parts: The companies sponsoring sweepstakes, and the consumers who participate in them. Rarely do you have someone with a foot in both worlds, but Sandra Grauschopf does just that. READ MORE

A picture is worth a thousand words, but a picture of your customers using your product may be worth thousands of new buyers. In the past, photo contests usually cropped up as “cutest baby” or “best picture of the year” competitions. READ MORE

Pinterest’s guidelines caution companies that many of these requirements vary from place to place. They also urge promotions sponsors to work with a lawyer to make sure they are in compliance. READ MORE