A picture is worth a thousand words, but a picture of your customers using your product may be worth thousands of new buyers. In the past, photo contests usually cropped up as “cutest baby” or “best picture of the year” competitions. READ MORE
(By accessing, browsing or using the pages below, you agree to the Blog Conditions of Use/Disclaimer available under "Links.")
Contributors
Posts
FTC issues long-awaited revisions to COPPA rules
January 4, 2013
The Federal Trade Commission released its long-awaited amendments to the Children’s Online Privacy Protection Act (COPPA) rules on Dec. 19, 2012. Anyone who creates or reviews sweepstakes and contests involving children should be aware of these changes. READ MORE
Pinterest issues new guidelines for sweepstakes and contests
December 3, 2012
Pinterest’s guidelines caution companies that many of these requirements vary from place to place. They also urge promotions sponsors to work with a lawyer to make sure they are in compliance. READ MORE
Lawyer who lost $100,000 contest prize spurs debate about ‘vote farming’
October 9, 2012
Broadly defined, “vote farming” involves contest entrants launching broad social media or online “campaigns” with the goal of soliciting votes from strangers and winning the contest. READ MORE
5 pitfalls of refer-a-friend sweepstakes options
July 13, 2012
When I saw an ad for a new Mexican restaurant that opened near my office, I thought about trying it. When I received a 10% off coupon in the mail, I thought about it again. But when my brother told me it was now his favorite restaurant, I went there for lunch on that very same day. READ MORE
FTC strengthens law protecting children’s personal information
February 28, 2012
Because of the many technological changes and the increase in use of the Internet by young children since 2000, the FTC decided last year to review the Rule to see if it needed to be amended. READ MORE
Sorry, tweens: No sweepstakes or contests until you’re 13
February 20, 2012
COPPA went into effect in April 2000. The law is designed to give parents control over the information that is collected online from their children. READ MORE
FCC expands its reach to online sweepstakes and contests
February 2, 2012
Operating in accordance with the rules and alerting entrants to the material terms of the sweepstakes or contest is sound advice when creating any sweepstakes or contest. READ MORE
Consider this: How do states define 'Consideration'?
January 12, 2012
Three elements must be present — chance, prize, and consideration — for a sweepstakes to be illegal. In most instances, sweepstakes sponsors can avoid concerns about illegal gambling by eliminating consideration. READ MORE