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On May 6, 2013, the FTC unanimously decided that the revised Children’s Online Privacy Protection Act (COPPA) will go into effect on July 1, 2013, as announced last December. Several industry organizations had asked the Commission to postpone the implementation date because the FTC had not issued updated guidelines for the revised rules. READ MORE
The video-based social media site Vine is less than a month old, so I haven’t seen any contests or sweepstakes crop up, but it’s only a matter of time until companies take advantage of this inventive, highly visual social media application as a platform for marketing their sweepstakes. READ MORE
The Federal Trade Commission released its long-awaited amendments to the Children’s Online Privacy Protection Act (COPPA) rules on Dec. 19, 2012. Anyone who creates or reviews sweepstakes and contests involving children should be aware of these changes. READ MORE
Broadly defined, “vote farming” involves contest entrants launching broad social media or online “campaigns” with the goal of soliciting votes from strangers and winning the contest. READ MORE
This week we’ve been chatting with Liz Compton, the chief of the Bureau of Compliance at the Florida Department of Agriculture and Consumer Services. READ MORE
Florida is a recognized leader in the development and enforcement of sweepstakes laws and regulations in the United States. READ MORE
“Like” it, “poke” it, but don’t post your latest sweepstakes on Facebook without some serious thought. Your contest could be violating the site’s promotions rules. READ MORE
Three elements must be present — chance, prize, and consideration — for a sweepstakes to be illegal. In most instances, sweepstakes sponsors can avoid concerns about illegal gambling by eliminating consideration. READ MORE
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